REGENERATIVE PURPOSE‌ ‌TO‌ ‌IMPACT‌ ‌METHOD™

Empowering business ‌Founders,‌ ‌CEOS‌ ‌, and‌ ‌Leadership‌ ‌teams‌ ‌to‌ leave‌ ‌a‌ ‌positive‌ ‌legacy‌ ‌for‌ ‌a‌ ‌Regenerative‌ ‌Future.

WHY PURPOSE TO IMPACT METHOD?

We In The Business World Can Be The Solution Or We Can Be The Problem

Most business leaders I work with realize we cannot do things as we have always done or how we have been educated. There is a need to reinvent ourselves, unlearn, be purposeful leaders and do things differently: a new regenerative approach where the greater thriving of all of life is at the center of every decision and action.

Regenerative Purpose to Impact Services

  • Sophie enables and empowers you and your leadership teams to create lasting positive change and positive impact for your business, people and the planet.

    Whether you are starting in the sustainability field or are ready for the next level, we can guide you and your leadership team on a fast track journey taking you through a 3-6 months program where you will have clarified or activated your Regenerative Purpose, Mission, Vision and Values, engaged your organization in this to build a purposeful culture, and have a Sustainability Strategy and Action Plan with clear Impact Goals and Measures. And that is just the start. Sophie tends to work with her clients for years, creating positive impacts along the path and building regenerative cultures of change, as in the end it is a journey towards becoming regenerative and nature positive

  • Lots of DBDG clients also want to become a Certified B Corporation which can be part of the journey. Sophie Wisbrun is an experienced B Leader guiding companies in the process to become a certified B Corp. And DBDG itself is a Best for the World B Corp.

    Read here more about what a B Corporation is:

    Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

  • As part of the program your leadership teams and employees can be trained and educated on sustainability, regeneration, regenerative leadership, biomimicry, circularity, and purpose etc. From providing‌ ‌your‌ ‌employees‌ ‌with‌ ‌the‌ ‌necessary‌ regenerative leadership ‌skills,‌ ‌capabilities‌ ‌in‌ ‌sustainable‌ ‌development,‌ the SDGs, ‌circularity‌ ‌and‌ ‌regeneration, to matching your Company’s Purpose and Values with those of your employees, or training your leadership and employees to find and fulfill their Purpose at work, all can be offered by Doing Business Doing Good.‌

  • Sophie Wisbrun has developed several proven methods to create a regenerative business for the thriving of all of life and this includes a Regenerative Approach to build a Purposeful brand. She calls it the “Nature Positive Brand Building Model”.

    Activating a Purpose is not easy, certainly not for brands that have existed for years. How do you integrate Purpose into managing the daily business? And how do you ensure that the Purpose becomes part of the DNA of your brand and organization, and most importantly how does it connect to the individual purposes of your employees?

    Nature Positive Brand Building Method™ ensures that the Purpose is brought to life in every step of brand building management, like a golden thread. It is based on multiple marketing frameworks, over two decades of experience as a marketing and sustainability executive, integrating multiple sustainability frameworks that address the nested interdependency of business being interconnected with society and the environment

    Sophie trained over 100 brands on Purpose. The brands that have a purpose will be the brands that thrive in the future. Is your Brand future fit?

  • Sophie has been a trusted sparring partner, coach and mentor for CEOs, Founders and Board Room members. Mentoring and coaching to guide CEOs, founders, leaders, executives, board members to reconnect to their Soul Purpose and (co)create regenerative ecosystems, cultures and business models from there for an ultimate thriving Life for themselves and their world around them.

  • Sophie organizes nature retreats to reconnect with love for nature (inside out). When we sense our inter-being or Oneness with all of nature and all of life within and around us, we can be supported to find a greater sense of peace, purpose and meaning. Are you feeling the need to connect more deeply with yourself, your true nature? Would you like to reconnect to your Soul Purpose? Or maybe your team likes to (re) discover their true nature and team or company Purpose? Sophie has different methods to answer the questions that are alive for you at this time, like the Flow Game, a sacred game based on indigenous wisdom.

  • You can book Sophie Wisbrun-Overakker, Nature Positive Change Catalyst, and Founder and CEO of Doing Business Doing Good, and the Purpose to Impact Method™,as an inspirational keynote speaker. She speaks on topics like regeneration, regenerative leadership, Purpose, nature positive impact, biomimicry, B Corp etc.

“If You Want Different Results, You Have to Try Different Approaches.”

- Albert Einstein

Where to Start

It can be pretty overwhelming in the field/jungle of sustainability.

We guide you with a proven roadmap to activate your Company’s Purpose, Mission, Vision, and Values, translate this into a strategic action plan, and integrate love for nature into every aspect of the business, resulting in a positive and regenerative impact for people, planet and the business. So you leave behind a Nature Positive legacy.

Sophie’s‌ ‌proven‌ ‌Purpose‌ ‌to‌ ‌Impact‌ ‌Method™,‌ ‌infused‌ ‌with‌ ‌nature’s‌ ‌billion‌ ‌years‌ ‌of‌ ‌proven‌ ‌science,‌ ‌has‌ ‌transformed‌ ‌many‌ ‌companies‌ ‌and‌ ‌leaders‌ ‌to‌ ‌accelerate‌ ‌their‌ ‌sustainable‌ ‌transformations.‌

She‌ ‌was‌ ‌the‌ ‌first‌ ‌sustainability‌ ‌pioneer‌ ‌in‌ ‌Procter‌ ‌&‌ ‌Gamble‌ ‌‌in‌ ‌bringing‌ ‌sustainability‌ ‌and‌ ‌purpose‌ ‌into‌ ‌the‌ ‌business‌ ‌and‌ ‌organization‌ ‌at‌ ‌an‌ ‌exemplary‌ ‌level,‌ ‌igniting‌ ‌a‌ ‌sustainable‌ ‌purpose‌ ‌revolution‌ ‌that‌ ‌still‌ ‌lives‌ ‌on‌ ‌today.‌

She‌ ‌founded‌ ‌Doing‌ ‌Business‌ ‌Doing‌ ‌Good”‌ ‌in‌ ‌2017‌ ‌and‌ ‌started‌ ‌a‌ ‌movement‌ ‌of‌ ‌people‌ ‌using‌ ‌business‌ ‌as‌ ‌a‌ ‌force‌ ‌for‌ ‌good‌ ‌to‌ ‌create‌ ‌a‌ ‌world‌ ‌where‌ ‌doing‌ ‌more‌ ‌business‌ ‌means‌ ‌doing‌ ‌more‌ ‌good,‌ ‌leaving‌ ‌a‌ ‌positive‌ ‌and‌ ‌regenerative‌ ‌impact‌ ‌on‌ ‌people‌ ‌and‌ ‌the‌ ‌planet,‌ ‌so‌ ‌we‌ ‌can‌ ‌start‌ ‌realizing‌ ‌a‌ ‌regenerative‌ ‌future‌ ‌for‌ ‌all.

Although‌ ‌at‌ ‌the‌ ‌moment‌ ‌still‌, ‌the‌ ‌majority‌ ‌of‌ ‌business‌ ‌is‌ ‌destructive,‌ ‌she‌ ‌strongly‌ ‌believes‌ ‌in‌ ‌the‌ ‌creative‌ ‌power‌ ‌of‌ ‌business‌ ‌to‌ ‌leave‌ ‌the‌ ‌world‌ ‌a‌ ‌better‌ ‌place,‌ ‌where-ever‌ ‌you‌ ‌are‌ ‌on‌ ‌the‌ ‌journey,‌ ‌even‌ ‌if‌ ‌you‌ ‌are‌ ‌starting on the ‌sustainability‌ ‌journey.‌

As her clients share, “We have Sophie to constantly challenge us to make sure we really leave a truly positive and regenerative impact behind in all we do. She is showing us how things can be done differently and keep raising the bar, but in a way, it can be achieved”

The‌ ‌time‌ ‌for‌ ‌transformation,‌ ‌acceleration‌, and‌ ‌creating‌ ‌a ‌regenerative‌ ‌future‌ ‌is‌ ‌now!‌ ‌

As‌ ‌per‌ ‌the‌ ‌ecosophie‌ ‌philosophy,‌ ‌everyone‌ ‌can‌ ‌do‌ ‌it,‌ ‌everyone‌ ‌can‌ ‌be‌ ‌a‌ ‌changemaker‌ ‌and‌ ‌design‌ ‌their‌ ‌work‌ ‌and‌ ‌organizations‌ ‌in‌ ‌line‌ ‌with‌ ‌principles‌ ‌conducive‌ ‌to‌ ‌life,‌ ‌realizing‌ ‌positive‌ ‌ripples‌ ‌for‌ ‌a‌ ‌better‌ ‌future.‌ ‌

Sounds‌ ‌impossible‌ ‌or‌ ‌crazy?‌

Sophie‌is‌ ‌someone‌ ‌that‌ ‌makes‌ ‌the‌ ‌impossible‌ ‌possible,‌ ‌shifts‌ ‌mindsets,‌ ‌creates‌ ‌movements,‌ ‌and‌ ‌makes‌ ‌dreams‌ ‌come‌ ‌true.

The‌ ‌business‌ ‌regeneration‌ ‌movement‌ ‌is‌ ‌growing.‌ Business leaders are setting up nature-positive regenerative businesses. It is possible to leave a truly positive legacy for a regenerative future through your business. Sophie’s clients are doing it.

Do you want to know how to realize this for your business too?

Let’s ‌jump‌ ‌on‌ ‌a‌ ‌call‌ ‌and‌ ‌I‌ ‌would‌ ‌be‌ ‌happy‌ ‌to‌ ‌show‌ ‌you‌ ‌HOW to leave a positive legacy,‌ ‌providing‌ ‌you‌ ‌with‌ ‌the‌ ‌necessary‌ ‌workshops,‌ coaching,‌ ‌training,‌ ‌tools‌ ‌, and‌ ‌roadmaps‌ ‌to‌ ‌accelerate‌ ‌your‌ ‌transformation‌ ‌to‌ ‌becoming‌ ‌a‌ ‌regenerative‌ ‌company‌ ‌leaving‌ ‌a‌ ‌positive‌ ‌impact‌ ‌for‌ ‌people,‌ ‌planet‌ ‌and‌ ‌the‌ ‌business.‌

Why‌ ‌this‌ ‌service?‌ ‌

We in the business world can be the solution or we can be the problem. 

Most business leaders I work with come to the realization we cannot do things as we have always done it, or how we have been educated. We need to do things differently and be different leaders. 

We can make the choice to be the solution and use business as a tool to create a better future for all. By being purpose-led and values-driven, by embracing circularity and regeneration in all we do, by being inclusive and collaborative, and design, leading, and organizing according to principles conducive to life.

I see a world where doing more business means doing more good, instead of doing more harm or less harm. 

It just requires a new regenerative approach inspired by nature and guided by life’s principles, a new mindset, and a more holistic and systemic skill set to truly leave a nature-positive impact behind.

Sophie’s new regenerative approach gets you on the journey and guides you through a proven roadmap to help you accelerate faster toward positive regenerative impact.

So you can tell your children and grandchildren you really stepped up to leave a positive legacy behind by solving today’s social and ecological challenges through your business.

Key‌ ‌benefits‌:

The business case of purpose driven and sustainable companies is proven. For example, applying sustainability best practices can lead to 51-81% profit improvement (Source: Bob Willard). 

Build a future-proof company realizing revenue, profit growth, and operational cost efficiencies, being better able to mitigate risks, next to leaving a positive impact behind for the people and the planet.

You will realize increased employee engagement, fulfillment, commitment, motivation, high energy, happiness, health, and higher productivity. 

In a purpose-driven and sustainable company people start to fly and a positive ripple effect of a positive movement in the company is realized resulting in low(er) turnover and sickness absences, the ability to attract and keep talents, as everyone is so over the moon about the Purpose, Mission, and Vision. 

Doing business with less energy, CO2, waste, materials, plastics, and water – by embracing circular models

You can leave a Positive Legacy and build a company to be proud of, not only because the business is thriving, but the business is actually contributing to leaving the world a better place by working towards realizing a positive regenerative impact.

Last but not least, you can look back at your life, knowing you made a dent in the universe.

“Sophie‌ ‌turns‌ ‌everything‌ ‌we‌ ‌dream‌ ‌of‌ ‌into‌ ‌action!”‌ ‌

‌~Paul‌ ‌Staartje,‌ ‌President‌ ‌advisory‌ ‌board‌ ‌Waysis‌ ‌BV‌

Sustainability can be overwhelming

Sophie stops the overwhelming taking you on a practical roadmap to get to the positive impact you want for your business, your people, and the planet.

We are too busy taking sustainability on top in our competitive market landscape:

Sustainability is just another lens to look at your business to do things differently and smarter. It's not something separate, it is part of all aspects of your business.

Sophie starts with changing your mindset, so sustainability and purpose are an integral part of all aspects of your business. So it is not something that comes on top but improves your current business practices.

How to know for sure the company is not greenwashing or purpose washing?

Sophie makes sure your Purpose, Mission, Vision, and Values are authentic and core to the company and the culture. From there we build a transparent impact model to keep track of how Purpose and Sustainability are being activated in all aspects of the business.

Our leadership team and the organization are not educated in sustainability:

Sophie makes sure with short movies, educational materials, training, and workshops everyone in the Leadership team and the organization gets up to speed to be able to activate the Purpose and Sustainability efforts in his or her job.

How The Services Work

Regeneration Acceleration Journeys: Accelerate‌ ‌your‌ ‌company’s‌ ‌sustainable‌ ‌transformation‌ ‌towards‌ ‌becoming‌ ‌regenerative!‌

Sophie enables and empowers you and your leadership teams to create lasting positive change and positive impact on your business, people, and the planet. 

Whether you are starting in the sustainability field or are ready for the next level, we can guide you and your leadership team on a fast-track journey taking you through a 3-6 months program where you will have clarified or activated your Regenerative Purpose, Mission, Vision, and Values, engaged your organization in this to build a purposeful culture and have a Sustainability Strategy and Action Plan with clear Impact Goals and Measures. And that is just the start. Sophie tends to work with her clients for years, creating positive impacts along the path and building regenerative cultures of change, as in the end it is a journey towards becoming regenerative and nature positive.

“On our path to discovering Green as part of our Purpose, Sophie guided us from strategy to impact. She turns green complex ideas into smart building blocks. She inspires our teams to make a bigger leap and embrace nature positivity as part of our green, regenerative retail business journey. The best part: she makes it work, Doing Business Doing Good is an outstanding leader.”

Linda Keijzer, CEO Xenos

"Sophie has been guiding the We Wonder Company from the start to make our dream come true in setting up a positive impact company and develop with us our business fundamentals. She helped us develop our Regenerative Purpose, inspiring a climate-positive movement and translating it into strategic action steps with practical regenerative and circular solutions, and to become a B Corp. We love working together with Sophie as she constantly challenges us in a nice and constructive way to make sure we really leave a truly positive and regenerative impact behind in all we do. She inspires us to become better for the planet every day"

Maarten van Zelst, Founder & CEO We Wonder Company

Becoming a Certified B Corp

Lots of DBDG clients also want to become a Certified B Corporation which can be part of the journey.

Sophie Wisbrun is an experienced B Leader guiding companies in the process to become certified B Corp. And DBDG itself is a Best for the World B Corp.

Read here more about what a B Corporation is: 

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

"As a brand at the beginning of its sustainability journey, Studio HENK engaged Sophie to help give shape and form to the dreams and ambitions of the company's founders, to support our B Corp application, and to provide a strategic roadmap to the newly formed management team. Through an intensive process that included online and in-person workshops, Sophie helped tremendously in shaping the brand purpose, mission, and vision and worked with us to further develop our stakeholder approach, materiality index, SDGs focus for the value chain, Brand Story, and strategic action plan. Sophie is an inspiring professional who combines energy, passion, and intelligence with an action-driven and holistic approach. I was particularly impressed by her ability to make the complicated subject matter accessible and tangible to everyone at the table, regardless of their knowledge or experience level."

Kate Harriman, Head of Marketing Studio Henk

Regenerative Leadership Education and Training

As part of the program, your leadership teams and employees can be trained and educated on sustainability, regeneration, regenerative leadership, biomimicry, circularity, purpose, etc. From providing‌ ‌your‌ ‌employees‌ ‌with‌ ‌the‌ ‌necessary‌ regenerative leadership ‌skills,‌ ‌and capabilities‌ ‌in‌ ‌sustainable‌ ‌development,‌ the SDGs, ‌circularity‌ ‌, and‌ ‌regeneration, to matching your Company’s Purpose and Values with those of your employees, or training your leadership and employees to find and fulfill their Purpose at work, all can be offered by Doing Business Doing Good.‌

“The‌ ‌truly‌ ‌convincing‌ ‌and‌ ‌interactive‌ ‌Workshops‌ ‌gave‌ ‌our‌ ‌teams‌ ‌the‌ ‌inspiration‌ ‌and‌ ‌tools‌ ‌to‌ ‌rethink‌ ‌our‌ ‌business‌ ‌models‌ ‌towards‌ ‌“circularity".‌ ‌The‌ ‌provided‌ ‌support‌ ‌was‌ ‌essential‌ ‌to‌ ‌accelerate‌ ‌our‌ ‌transformation.”‌ ‌

Hede-Marie‌ ‌Hauser,‌ ‌Chief‌ ‌Sustainability‌ ‌Officer‌ ‌Gardena‌

Building a Purposeful Brand

Sophie Wisbrun has developed several proven methods to create a regenerative business for the thriving of all of life and this includes a Regenerative Approach to build a Purposeful brand. She calls it the “Nature Positive Brand Building Model”. 

Activating a Purpose is not easy, certainly not for brands that have existed for years. How do you integrate Purpose into managing the daily business? And how do you ensure that the Purpose becomes part of the DNA of your brand and organization, and most importantly how does it connect to the individual purposes of your employees?

Nature Positive Brand Building Method™ ensures that the Purpose is brought to life in every step of brand-building management, like a golden thread. It is based on multiple marketing frameworks, over two decades of experience as a marketing and sustainability executive, integrating multiple sustainability frameworks that address the nested interdependency of business being interconnected with society and the environment

Sophie trained over 100 brands on Purpose. The brands that have a purpose will be the brands that thrive in the future. Is your Brand future fit?

"Sophie‌ ‌is‌ ‌P&G's‌ ‌first‌ ‌pioneer‌ ‌in‌ ‌bringing‌ ‌sustainability‌ ‌and‌ ‌purpose‌ ‌into‌ ‌the‌ ‌business‌ ‌and‌ ‌organization‌ ‌at‌ ‌an‌ ‌exemplary ‌level,‌ ‌igniting‌ ‌a‌ ‌sustainability ‌and‌  ‌purpose‌ ‌revolution‌ ‌that‌ ‌still‌ ‌lives‌ ‌on‌ ‌today.‌ ‌She‌ ‌has‌ ‌successfully‌ ‌proven‌ ‌that‌ ‌sustainability‌ ‌and‌ ‌brand‌ ‌innovation‌ ‌go‌ ‌hand‌ ‌in‌ ‌hand‌ ‌in‌ ‌solving‌ ‌the‌ ‌planet's‌ ‌toughest‌ ‌challenge:‌ ‌creating‌ ‌consumer‌ ‌habit‌ ‌changes.‌ ‌She‌ ‌left‌ ‌a‌ ‌lasting‌ ‌legacy‌ ‌as‌ ‌an‌ ‌award-winning ‌social‌ ‌"intrapreneur",‌ ‌pioneering‌ ‌sustainability‌ ‌and‌ ‌purpose‌ ‌across‌ ‌the‌ ‌P&G‌ ‌organization.“‌ ‌

Rob‌ ‌Manhoudt‌ ‌Vice‌ ‌President‌ ‌Europe‌ ‌Procter‌ ‌&‌ ‌Gamble‌

1-1 Mentoring and Coaching:

Sophie has been a trusted sparring partner, coach, and mentor for CEOs, Founders, and Board Room members. Mentoring and coaching to guide CEOs, founders, leaders, executives, and board members to reconnect to their Soul Purpose and (co)create regenerative ecosystems, cultures, and business models from there for an ultimate thriving Life for themselves and the world around them.

"Sophie, as our nature positive guide, challenges me always in a very positive and inspiring way. She guides me to grow and learn as a regenerative leader and keeps me sharp to keep making practical steps on the way towards our nature positive vision"

Linda Keijzer, CEO Xenos

Nature Retreats

Sophie organizes nature retreats to reconnect with love for nature (inside out). When we sense our inter-being or Oneness with all of nature and all of within and around us, we can be supported to find a greater sense of peace, purpose, and meaning. Are you feeling the need to connect more deeply with yourself, your true nature? Would you like to reconnect to your Soul Purpose? Or maybe your team likes to (re) discover their true nature and team or company Purpose?

Sophie has different methods to answer the questions that are alive for you at this time, like the Flow Game, a sacred game based on indigenous wisdom to dive into key leadership or team transformational questions. Or Sophie can guide your team to learn from Natures’ lessons for nature inspired innovations for you company. Listen below to what participants have experienced:

Sophie as ‌Inspirational‌ ‌Keynote‌ ‌Speaker‌

You can book Sophie Wisbrun-Overakker, Nature Positive Change Catalyst, and Founder and CEO of Doing Business Doing Good, and the Purpose to Impact Method™, as an inspirational keynote speaker. She speaks on topics like regeneration, regenerative leadership, Purpose, nature’s positive impact, biomimicry, B Corp, using business as a regenerative force for good etc.

Take a moment to read what clients have to say about DBDG. Their testimonials speak to the quality of our services and can provide valuable insight for those considering working with DBDG.